Senior Specialist, Social Media - 20 Month Contract
Richmond Hill, Ontario
At Mazda, we love sharing the beautiful machines we craft with the world. But even more, we love building relationships with the people who help make it all possible. We are a team of passionate car fanatics with an incurable love affair with the road. We continually strive to challenge the status quo and make it our mission to put people, quality, and experiences before transactions. Ground-breaking technologies and our latest 7th generation products are just the tip of the iceberg. If you possess an unwavering commitment to delivering service excellence and a strong desire to shatter industry stereotypes, Mazda Canada is looking for you.
The Senior Specialist, Social Media is a key position which will help Mazda in Canada remain at the forefront of the dynamic social media space by leveraging social media best practices, including leading and empowering the retailer network in this area. This position will be instrumental in overseeing Mazda’s activities, content and communications related to our core social channels including but not limited to Facebook, Instagram, Twitter, YouTube and LinkedIn. You will collaborate and work closely with key internal stakeholders across all departments including Brand Communications, Customer Relations, Product Marketing and Public Relations. In addition, you will collaborate with Mazda’s Agency partners to develop and measure the impact of Mazda Canada’s various online content and engagement efforts and present a regular overview of the company’s social engagement KPI’s to management. This role will be a 20 month contract.
Essential Duties include (but are not limited to):
Working with the internal and external stakeholders, develop and execute the social media strategy for Mazda in Canada, through yearly, quarterly, and monthly objectives.
Manage the content calendar through the ideation, organization and approving of day-to-day content
Liaise with Mazda Global to leverage appropriate global social media content, including Mazda Stories
Integrate all sponsorship and activation efforts through Mazda’s social channels
Seek out and work with content creators to create authentic content for Mazda Canada
Curate User Generated Content for use on other Mazda platforms
Establish and monitor Mazda Canada’s social media metrics against objectives and provide competitive social media updates and insights
Provide post campaign summary report outs including key learnings and future recommendations for improvement and optimization
Coordinate with the Customer Relations Social Response Representative to monitor social engagement and sentiment on all Mazda Canada’s social media channels (Facebook, Instagram, Twitter, YouTube, LinkedIn).
Work with Mazda Canada’s dealer network to provide access to Mazda social content and strategy
Manage social media budget and secure creative approvals as required
Develop and implement social media training as needed
General advertising, marketing administration and interactive marketing support as assigned
Occasional travel as needed to document customer and/or dealer events
Post-secondary education in communications, journalism, public relations or another related discipline
Minimum 3-5 years of experience in social media/interactive marketing
Strong written and verbal communication skills, with the ability to adapt communication content and styles to various audiences across a variety of mediums.
Well-developed understanding of social network media products and platforms such as Facebook, Twitter, YouTube, LinkedIn and other web environments and their application for corporate based communications, marketing, and PR.
Experience with planning, integration and execution of social media campaigns
Experience with photo & video editing software such as Adobe Photoshop/Premiere
Experience in using social media measurement and tracking tools such as Sprinklr
Ability to contribute promotional concepts/ideas that add value to online marketing activities.
Strong interpersonal skills, with the ability to develop a profile within the business and relationships with external bodies, customers and prospects.
Excellent attention to detail, strong organizational and time management skills
Ability to operate with a high degree of autonomy.
Experience with user generated content management platforms such as Storystream (considered an asset)
Proficiency in Microsoft Word, Excel and PowerPoint
Bilingual (English/French) is preferred
If you are interested in pursuing this position, please submit your cover letter and resume by March 31, 2023.
Mazda Canada Inc. is an Equal Opportunity Employer and upon request by the applicant, accommodations will be provided in all parts of the hiring process.