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Senior Specialist, Social Media

Richmond Hill, Ontario
At Mazda, we love sharing the beautiful machines we craft with the world. But even more, we love building relationships with the people who help make it all possible. It’s why we have created the Clubhouse of Driving Passion. We are a team of passionate car fanatics with an incurable love affair with the road. We continually strive to challenge the status quo and make it our mission to put people, quality, and experiences before transactions. Ground-breaking technologies and our latest 7th generation products are just the tip of the iceberg. If you possess an unwavering commitment to delivering service excellence and a strong desire to shatter industry stereotypes, Mazda Canada is looking for you.

The Senior Specialist, Social Media is a key position which will help Mazda in Canada remain at the forefront of the dynamic social media space by leveraging social media best practices, including leading and empowering the retailer network in this area.  This position will be instrumental in overseeing Mazda’s activities, content and communications related to our core social channels including but not limited to Facebook, Instagram, Twitter, YouTube and LinkedIn. You will collaborate and work closely with key internal stakeholders across all departments including Brand Communications, Customer Relations, Product Marketing and Public Relations.  In addition, you will collaborate with Mazda’s Agency partners to develop and measure the impact of Mazda Canada’s various online content and engagement efforts and present a regular overview of the company’s social engagement KPI’s to management.  

Essential Duties include (but are not limited to):
  • Working with the internal and external stakeholders, develop and execute the social media strategy for Mazda in Canada, through yearly, quarterly, and monthly objectives.
  • Manage the content calendar through the ideation, organization and posting of day-to-day content
  • Liaise with Mazda Global to leverage appropriate global social media content, including Mazda Stories
  • Integrate all sponsorship and activation efforts through Mazda’s social channels
  • Seek out and work with content creators to create authentic content for Mazda Canada
  • Create unique content using existing images and video though photoshop or other editing software
  • Curate User Generated Content for use on other Mazda platforms
  • Establish and monitor Mazda Canada’s social media metrics against objectives and provide competitive social media updates and insights
  • Provide post campaign summary report outs including key learnings and future recommendations for improvement and optimization
  • Coordinate with the Customer Relations Social Response Representative to monitor social engagement and sentiment on all Mazda Canada’s social media channels (Facebook, Instagram, Twitter, YouTube, LinkedIn).
  • Work with Mazda Canada’s dealer network to provide access to Mazda social content and strategy
  • Manage social media budget and secure creative approvals as required
  • Develop and implement social media training as needed
  • General advertising, marketing administration and interactive marketing support as assigned
  • Occasional travel as needed to document customer and/or dealer events
Qualifications (Experience, Knowledge & Skills Required):
  • Post-secondary education in communications, journalism, public relations or another related discipline
  • Minimum 3-5 years of experience in social media/interactive marketing
  • Strong written and verbal communication skills, with the ability to adapt communication content and styles to various audiences across a variety of mediums.
  • Well-developed understanding of social network media products and platforms such as Facebook, Twitter, YouTube, LinkedIn and other web environments and their application for corporate based communications, marketing, and PR.
  • Experience with planning, integration and execution of social media campaigns
  • Experience with photo & video editing software such as Adobe Photoshop/Premiere
  • Experience in using social media measurement and tracking tools such as Sprinklr
  • Ability to contribute promotional concepts/ideas that add value to online marketing activities.
  • Strong interpersonal skills, with the ability to develop a profile within the business and relationships with external bodies, customers and prospects.
  • Excellent attention to detail, strong organizational and time management skills
  • Ability to operate with a high degree of autonomy.
  • Experience with user generated content management platforms such as Storystream (considered an asset)
  • Proficiency in Microsoft Word, Excel and PowerPoint
  • Bilingual (French) is preferred

Mazda Canada Inc. is an Equal Opportunity Employer and upon request by the applicant, accommodations will be provided in all parts of the hiring process.

Mazda Canada Inc. is an Employer Partner of the Canadian Center for Diversity and Inclusion

Mazda Canada Inc. is a proud recipient of the Top 100 Greater Toronto Employers for seven years consecutively. 

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