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Senior Specialist, Social Media

Richmond Hill, Ontario
At Mazda, we love sharing the beautiful machines we craft with the world. But even more, we love building relationships with the people who help make it all possible. It’s why we have created the Clubhouse of Driving Passion. We are a team of passionate car fanatics with an incurable love affair with the road. We continually strive to challenge the status quo and make it our mission to put people, quality, and experiences before transactions. Ground-breaking technologies and our latest 7th generation products are just the tip of the iceberg. If you possess an unwavering commitment to delivering service excellence and a strong desire to shatter industry stereotypes, Mazda Canada is looking for you.

The Senior Specialist, Social Media is a key position which will help Mazda in Canada remain at the forefront of the dynamic social media space.This position will be instrumental in overseeing Mazda’s activities, content and communications related to our core social channels including Facebook, Instagram, Twitter, YouTube and LinkedIn.You will collaborate and work closely with key internal stakeholders across all departments including Brand Communications, Customer Relations, Product Marketing and Public Relations. In addition, you will collaborate with Mazda’s Agency partners to develop and measure the impact of Mazda Canada’s various online content and engagement efforts and present a regular overview of the company’s social engagement KPI’s to management.
Essential Duties include:

  • Working closely with the customer relations department to moderate Mazda Canada’s social media channels (Facebook, Instagram, Twitter, YouTube, LinkedIn)
    • Respond to consumer questions and inquiries
    • Route appropriate questions and concerns to designated Mazda Canada teams to develop appropriate consumer responses
  • Manage the creation and posting of day-to-day content
  • Working with the agency, develop yearly, quarterly and monthly social media strategy and content calendars
  • Liaise with Mazda Global to leverage appropriate global social media assets content
  • Establish and monitor Mazda Canada’s social media metrics against objectives and provide competitive social media updates and insights
  • Provide post campaign summary report outs including key learnings and future recommendations for improvement and optimization
  • Integrate all sponsorship, auto show and activation efforts through Mazda’s social channels
  • Occasional travel as needed to document customer and/or dealer events
  • Work with Mazda Canada’s dealer network to provide access to Mazda social content
  • Manage social media budget and secure creative approvals as required
  • Develop and implement social media training as needed
  • General advertising, marketing administration and interactive marketing support as assigned

Qualifications (Experience, Knowledge & Skills Required):

  • Post-secondary education in communications, journalism, public relations or another related discipline
  • Minimum 3-5 years of experience in social media/interactive marketing
  • Excellent creative writing and editing skills with an emphasis on writing for social media
  • Experience with managing social media platforms and analytics tools
  • Experience with planning, integration, and execution of social media campaigns
  • Proficiency in Microsoft Word, Excel and PowerPoint
  • Excellent attention to detail, strong organizational and time management skills
  • Experience with photo & video editing software such as Adobe Photoshop/Premiere (considered an asset)
  • Experience with social media listening tools such as Sprinklr and Netbase (considered an asset)
  • Experience with user generated content management platforms such as Storystream (considered an asset)
  • Bilingual (French) (considered an asset)

Mazda Canada Inc. is an Equal Opportunity Employer and upon request by the applicant, accommodations will be provided in all parts of the hiring process.
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